The ultimate return to the essence of products CES 2019 white electricity three major trends interpretation

This year's CES2019 has come to an end. The overall impression of the exhibition is a bit dull and detailed to the white goods field that the author pays more attention to. This situation is more serious. As a major consumer goods product that has been developed for decades, it is not easy to make new ideas. In the 2017 CES of the innovative product blowout, we saw a refrigerator with a screen, various special-shaped washing machines, etc., but forced to change The downside is that the subsequent upgrades and upgrades of the products exhibited in the year have faced huge bottlenecks, and the high market price under the innovative function can not guarantee its stable market sales. The consequence is that it is a short-lived, disappearing in What are the products of this year in the eyes of people?

There are not many white goods on display at this year's CES, and it seems that most of the innovations are limited. The author selected three brands, “LG/Samsung/TCL”, which are still “going to the heart”. Taking the products they exhibited this time as an example to do the trend analysis of this year’s ces white products (mainly refrigerator/washing machine) What will the future refrigerator/washing machine look like? Will not jump out of the following three points!

Addition to the product experience

LG is no stranger to Chinese users, and its mobile phones/TVs and other products have always had a good reputation. In fact, LG's major electrical products have always been the industry benchmark, but in recent years, the market strategy and product development pace may be somewhat deviated, resulting in its continued decline in market share. But whether it is the LG TwinWash washing machine that has been iteratively upgraded, or the LG SIGNATURE series of high-end appliances that came out in 2017, it has made our understanding of home appliances a step, exclaiming that "home appliances can do so exquisite!" .

This year's CES2019, LG brought the latest version of TwinWash washing machine and dryer, still the upper and lower structure, the lower super small washing bucket (2KG) is responsible for handling small pieces of clothing, the upper 9KG drum washing machine can be used to wash large pieces Clothing. This highlight is equipped with the LG TwinWash style dryer product, which is equipped with a dual inverter heat pump, which can accelerate and delay the cycle speed, effectively dry at low temperatures, prevent wrinkles and shrinkage of clothing, heat pump Dry-drying technology is currently the best dryer technology, and this product still maintains a high level of technology.

LG's refrigerator products are still the long-established InstaViewTM knocking products. By tapping the refrigerator tempered glass door with your fingers, you can see the ingredients in the refrigerator without opening the refrigerator door. This has the advantage of reducing the refrigerator. The number of door opening times is more conducive to reducing the loss of cold air inside the refrigerator, so that the interior of the refrigerator will not be cold and hot, and the long-lasting preservation of the ingredients will be maintained. In addition, we also saw the wine cabinet products equipped with InstaViewTM. We can expect that this technology will be applied in more similar products on LG.

Summary LG's exhibits are continuing to add to the product experience. Both TwinWash and InstaViewTM are very capable of enhancing the user experience. They may not be indispensable, but once they are owned, they are high-end or high. Judge. With the consistently superior design and excellent product quality of LG products, we are very much looking forward to the launch of these products in the domestic market as soon as possible. However, according to the LG's promotion of the CES exhibiting products in China in the past, the market schedule may be somewhat long. And it is also possible that it will eventually be a castrated version.

Smart is not just a block screen

What is a smart refrigerator? When this thought flashes, do you like the author, a refrigerator with a screen will appear in your mind. If you are like this, I can solemnly tell you that the refrigerator in your mind is the product of the Taoist wisdom banquet that Samsung once launched on ces. This product does not need to be stunned at that time, so that most of them are wearing smart refrigerator outerwear. Other branded products draw on this classic design. However, the aptitude of the imitation is also quickly let this product go down the altar, and the long-term price of more than 20,000 yuan can not make this product really accepted by the market. The decline in sales of Samsung refrigerators in the past two years also stems from a large deviation in the control of market strategies. The washing machine product has always been added on the function of no pain, such as "safety and add" function, it is too much to enlarge the "soft demand", it is difficult to form a hard purchase indicator.

This year, my summary of the Samsung refrigerator/washing machine is “a new way of smartness”. Samsung has added one of its best products this year, Bixby, to the refrigerator/washing machine, making the cold and hot home appliances become more energetic. . The new Family Hub, equipped with the new Bixby, allows users to interact with them in natural language to get answers to complex questions. Not only that, but it also supports pre-installed ovens, search for recipes, and even call Uber. It's worth mentioning that these new features are also available on most of the earlier Family Hub products through automatic updates.

Samsung's new drum washing machine is also eye-catching. The product has SuperSpeed ultra-fast washing function, which can complete full-load washing in 30 minutes. And through Bixby, users can also use the product's intelligent features, such as the recommendation to get the best washing method, arrange the washing at the time required by the user, automatically dry the washing machine after washing, or monitor the use, etc., so that the laundry The device is effectively managed.

The function of the QuickDrive series of washing machines that Samsung introduced earlier this year is also applied to the new washing machine released this time. QuickDrive is a kind of power technology. The advantage is that the advantages of the washing method of the pulsator and the roller are ingeniously integrated. "Double force combined." Comprehensive Samsung's upgrade of the user experience and technology itself, it is worthwhile for us to maintain sufficient expectations for the launch of this product, Bixby's fresh attributes and the strong advantages of the technology itself, make Samsung's new washing machine full of competition Similarly, the Family Hub with Bixby blessing is also expected to break the shackles of its predecessors and is expected to regain market recognition.

Pain points are always the source of innovation

The refrigerator/washing machine industry has just entered the era of quality consumption upgrades, which is an unstoppable status quo. There is a saying that "some things can't go back once they have experienced it", and nowadays it is becoming more and more perfect for refrigerator/washing machine products. However, the improvement of the product does not mean that there is no consumption pain point to be excavated. On the contrary, there are still many pain points to be solved in the refrigerator/washing machine, such as the problem of “easy to dry” in the air-cooled refrigerator, the problem of “cleaning the inner cylinder” of the washing machine, and the new The exploration of market segments is also providing opportunities for companies to overtake in corners. The TCL refrigerator/washing machine that participated in this exhibition is becoming the surpass.

TCL's ice-washing products exhibited at CES2019 are integrated inverter air-cooled refrigerators and pollution-free washing machines. As early as August 2015, TCL refrigerators started the negative oxygen ion (AAT) fresh-keeping refrigerator. In 2016, the air-cooled double-frequency inverter was first introduced. In 2017, the integrated inverter air-cooled refrigerator was released, and the industry's first integrated inverter air-cooled. technology. By March 2018, TCL Ice Wash fully upgraded the Smart Health “Air Cooling +” strategy, and the AAT Smart Sterilization System was popularized in products above 250L.

The clean-free washing machine exhibited at CES2019 is a brand-new pioneering new product. TCL has successively launched a pollution-free pulsator washing machine, a pollution-free drum washing machine, a sewage-free barrel washing machine, etc. Nowadays TCL The washing machine has mastered the low-temperature and quick-drying condensing type washing and drying machine, the technology of double-layer high-efficiency metal condenser, and the innovative barrel-in-bucket technology, which can avoid washing and avoiding cross-contamination health problems. The washing machine is also designed to reduce the noise of the washing process by using the design of the side washing type and the noise reduction of the washing machine.

Washing clothes and freezing ingredients does not seem to be a problem, but it is a threshold that many companies cannot overcome. The persistence of TCL ice-washing products does not relax in the deep pain point, and conforms to the trend of the times, and continues to launch products equipped with smart health technology. In just a few years, the rising star has gradually grown into a white-hot health expert, which may be the success of TCL. Tao, in the future, I hope that more domestic brands can continue to dig deeper into the pain points and make good products that consumers are willing to pay.